Jennifer Lopez Talks Fragrance Empire

Friday, June 4, 2010 7:56 AM
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She has one of the highest-selling lines of celebrity fragrances, and Jennifer Lopez is just getting started- her scents are on pace to sell $150 million this year.

And while other celebrities have followed in her footsteps, the “Waiting for Tonight†songstress says she isn’t threatened by the competition.

“I am very competitive, but I don’t look at it [as a competition.] I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top. I really don’t worry about other people, because I’m in competition with myself.â€

“I feel like a lot of people get into it just for money — it’s like, ‘Here, I can create another business.’ For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is super close to my heart.â€

J. Lo is very hands-on with her scents, and her latest Love & Glamour was no different. “I drive [Coty] a little bit crazy. Because it’s always not signature enough. I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?’ To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ And I’m like, ‘You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?’ And then I think we are in the right direction. And then they come with one or two variations and I say, ‘No, that’s not it.’ It’s a long process.â€

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Jennifer Lopez