Jennifer Lopez Talks Fragrance EmpireFriday, June 4, 2010 7:56 AM
She has one of the highest-selling lines of celebrity fragrances, and Jennifer Lopez is just getting started- her scents are on pace to sell $150 million this year.
And while other celebrities have followed in her footsteps, the â€œWaiting for Tonightâ€ songstress says she isnâ€™t threatened by the competition.
â€œI am very competitive, but I donâ€™t look at it [as a competition.] Iâ€™ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top. I really donâ€™t worry about other people, because Iâ€™m in competition with myself.â€
â€œI feel like a lot of people get into it just for money â€” itâ€™s like, â€˜Here, I can create another business.â€™ For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is super close to my heart.â€
J. Lo is very hands-on with her scents, and her latest Love & Glamour was no different. â€œI drive [Coty] a little bit crazy. Because itâ€™s always not signature enough. I go back and say things like, â€˜Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?â€™ To translate that into actual chemistry is a difficult thing. Then they go back and say, â€˜What does she mean by sexy?â€™ And Iâ€™m like, â€˜You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?â€™ And then I think we are in the right direction. And then they come with one or two variations and I say, â€˜No, thatâ€™s not it.â€™ Itâ€™s a long process.â€