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MTV Turns Justin Timberlake’s Brain Fart Into TV Show

Monday, April 20, 2009 9:00 PM
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Photo Credit: FlynetOnline.com

quick takeJT had some dopey idea for a reality show, so MTV made it. And now you can watch it. Hey, it beats the 2,347th rerun of “Real World Road Rules Challenge.”
It’s no secret that Reality TV has become one of the most popular mediums in entertainment. But Justin Timberlake is about to give the genre a new boost of excitement.
On his new show “The Phone,” the “SexyBack” singer (who executive produces the gig) leads contestants through challenges via mobile phone calls that eventually leads to a $50,000 payout.
JT told press, "We take four people and put them through a game of hell basically. We make them characters in an action film. We constantly throw a curve ball."
Explaining his role, Timberlake said, "I helped format the show and come up with ideas to constantly up the stakes on the contestants. But I have such a great team that put together the ins and outs of the show." “The Phone” premieres tonight (April 21) at 10pm on MTV.

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